In an era where brands can quickly lose relevance, employee-generated content can significantly impact brand perception. Studies show that company-generated content shared by employees is re-shared 24 times more frequently than when shared directly by the company. Ultimately, employee advocacy is a valuable resource that can be used as a strategic tool for businesses to increase engagement and foster a positive company culture.

Cetaphil's global ascent is a force to be reckoned with. In our latest episode of Frictionless Marketing, we welcome one of the visionaries behind Galderma’s domination, Jerome A. Brathwaite. From the viral Game Time Glow campaign to revolutionary AI-driven skincare, Jerome dives deep into Cetaphil’s playbook and the future of the industry.

The final installment of our Fierce Pharma PR and Communications East Summit series is here, and it’s giving - front-row seat to the industry's evolution! Listen in as /prompt. CEO, Paul Dyer, chats with Amy Atwood, VP of U.S. Communications at Takeda about the impactful insights from this year’s conference. Tune in as the two dissect the latest trends, including the paradox of AI’s influence, the power of storymaking, and the moral imperative of health equity and DEI, beyond metrics.

Employee-centricity and transparency? Just buzzwords to the masses. But to the enlightened few, they're key words to success.

We’re sharing the first of a series on our Frictionless Marketing podcast from our time at the Fierce Pharma East PR + Comms conference! Listen in as we get real about a topic that hits close to home: chronic illness with GSK's Srikant (Sri) Ramaswami, Vice President, Head, U.S. Commercial Communications.

In a powerful debut at Art Basel's 21st birthday, /prompt., partnered with Playground in NRVLD's "Art of Wellness" activation. The event sparked compelling conversations on the role of Web 3 in social impact and wellness marketing, emphasizing equal access to technology, education, and opportunities. Featuring international artists, musicians, tech innovators, and wellness influencers, /prompt. and Playground showcased the transformative power of technology and co-creation, positioning themselves as creative thought leaders and future-forward thinkers.

CCO, Craig Elimeliah and our client Bayer U.S. CMO, Jeff Jarrett joined Brand Innovators at this year's Cannes Lions to discuss the evolution of healthcare marketing and the value of disrupting traditional marketing strategies through the power of creativity.